First Handle


Firsthandle's cloud-native digital solutions impact the entire customer journey with measurable benefits for retail stores.

Customer Engagement

  • Increase customer traffic to stores
  • Increase time spent in stores
  • Drive the right customers to stores through AI driven targeting

Customer Acquisition

  • Improve in-store conversion rate
  • Increase average ticket price through AI driven personalization
  • Capture data of non-transacting window shoppers to expand your customer base

Customer Retention

  • Increase repeat customer visits
  • Increase lifetime value of customers
  • Get meaningful insights for reengagement

Trusted by the best


Firsthandle helps retailers win through innovation

About Us

Firsthandle was founded in 2016 by retail, e-commerce and technology veterans with the vision of providing leading-edge retail innovation so stores also win in the digital era. Our cloud native digital solutions, powered by latest developments in IoT, Mobile and AI, help physical retailers across the globe stay competitive and increase revenues in today's dynamically changing retail landscape. We are based in Noida, India and California, USA.

Abnesh RainaAbnesh RainaFounder & Chair
Abnesh RainaFounder & Chair

Abnesh is passionate about building digital solutions retailers need for success today and in the future. Abnesh is also Founder & CEO of PlumSlice Labs, and prior he was CIO at Restoration Hardware and a Software Engineer at IBM. Abnesh has an MBA from Columbia University in NYC.

Gaurav SinhaGaurav SinhaPresident, Asia Pacific
Gaurav SinhaPresident, Asia Pacific

With extensive experience in digital technology and product development, Gaurav heads Firsthandle operations and is dedicated to working with customers to implement solutions. Previously, he was Digital Head at India Today and Digital Head at Times Group. Gaurav has an MBA from IIM Lucknow, India.

Anita SharmaAnita SharmaSVP & CTO
Anita SharmaSVP & CTO

With proven expertise in solution engineering of exa-scale architectures supporting near-zero downtime and cyber security for cloud based & engineered systems Anita leads the AI, Mobile, and Cloud Engineering teams at FirstHandle. Her experience includes leading global database / engineering for DHL, a $78 Billion dollar business, while driving key technology priorities supporting DHL’s digital transformation strategy. Before joining DHL, Anita spent over 10 years @ Oracle Corp. where she held the position of Technology Director responsible for delivering technical solutions to some of the largest organizations in North America.


Denise Broady Chief Operating Officer, Workforce Software
Puneet Gupt COO & Business Head, News @ Times Internet
Yama Habibzai Chief Marketing Officer, Densify
Naveen Bisht Co-Founder and CEO, Akitra, Inc.

Get a first-hand look

Learn how the only integrated in-store touchscreen platform + mobile + retargeting solution in the market can help you win through innovation.


Let's Talk


CA Office:

41, Liberty Lane, Petaluma, CA - 94952

FL Office:

8400 NW 36 St, Suite 450, Miami, FL 33166

India Office:

Office No 4, Tower 1, Floor 2nd, Stellar IT Park, Block C, Sector 62, Noida - 201307

Let's Talk

Write to us at:

Call us at:

USA: +1 (888) 251-5053
India: + 91 (965) 060-3719